About White Egret

At White Egret Personal Care, we believe nature holds the key to wellness. Founded in 1990 and family-owned ever since, White Egret is rooted in a personal mission: to create natural wellness solutions when our own family needed them most. What began with ear candles has grown into a trusted national brand offering topical magnesium, mineral-rich skincare, and therapeutic Epsom salt baths—all inspired by nature and nurtured by family. Our products are crafted with clean, simple ingredients and a deep respect for the healing power of minerals and essential oils. We never sell to mass-market chains—choosing instead to partner with natural health food stores and wellness professionals who share our values. The egret in our name and logo is more than just a bird—it symbolizes peace, healing, and balance. It's also a flower known for its purity. That balance of beauty and function reflects everything we stand for. From our family to yours, thank you for choosing White Egret.Read their story