About Not the Norm Natural Alternatives

Born out of the requirement to supply my daughter with a toxin-free sunscreen to take to primary school, Shade was conceived to provide an effective, safe, practical high quality organic sunscreen without any unnecessary ingredients, that she could easily apply herself. Since its launch in 2015, Shade has proved time and again to be a the only choice for people who are unable to use other sunscreens due to skin sensitivities and allergies, and has won many awards. In 2020 Ethical Consumer Magazine rated Shade as one of the UK's top 5 ethical sunscreen brands. Shade satisfies peoples' need to cut down on plastics as it's supplied in a reusable, infinitely recyclable aluminium tin. Shade contains only four unprocessed, all-natural ingredients and so has a low carbon footprint when compared to highly synthetic high street brands, an attribute which is becoming increasingly desirable for people looking for sustainable cosmetics. Shade contains only non-nano zinc oxide - the safest, most effective sunscreen active ingredient - together with moisturizing and naturally water resistant ingredients, none of which have been found to harm sea life. I'm confident that when you switch to Shade, you won't look back!Read their story