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Not the Norm Natural Alternatives

Not the Norm Natural Alternatives wholesale

Star

Delivers by Sep 18-30

About Not the Norm Natural Alternatives

Born out of the requirement to supply my daughter with a toxin-free sunscreen to take to primary school, Shade was conceived to provide an effective, safe, practical high quality organic sunscreen without any unnecessary ingredients, that she could easily apply herself. Since its launch in 2015, Shade has proved time and again to be a the only choice for people who are unable to use other sunscreens due to skin sensitivities and allergies, and has won many awards. In 2020 Ethical Consumer Magazine rated Shade as one of the UK's top 5 ethical sunscreen brands. Shade satisfies peoples' need to cut down on plastics as it's supplied in a reusable, infinitely recyclable aluminium tin. Shade contains only four unprocessed, all-natural ingredients and so has a low carbon footprint when compared to highly synthetic high street brands, an attribute which is becoming increasingly desirable for people looking for sustainable cosmetics. Shade contains only non-nano zinc oxide - the safest, most effective sunscreen active ingredient - together with moisturizing and naturally water resistant ingredients, none of which have been found to harm sea life. I'm confident that when you switch to Shade, you won't look back!

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Ratings and reviews

5.0

Brand rating (6 reviews)

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Great service, lovely product and great communication, thank you.

Great service, lovely product and great communication, thank you.

Aug 21, 2026 • Lesley • Saint Helens, United Kingdom

Purchased product:

Purchased product: Shade All-Natural Sunscreen | SPF25 | Unscented | 100ml

Great product, great service! 5/5!

Great product, great service! 5/5!

Jun 30, 2025 • Michelle • Leeds, United Kingdom

Purchased product:

Purchased product: Shade All-Natural Sunscreen | SPF25 | Unscented | 100ml

Great products, highly rated by our customers

Great products, highly rated by our customers

Jun 12, 2025 • Helen • Seaford, United Kingdom

Purchased products:

Purchased product: Shade All-Natural Sunscreen | SPF25 | Unscented | 100ml
Purchased product: Shade All-Natural Sunscreen | SPF25 | 15ml | Pocket sized!

fast delivery, lovely products

fast delivery, lovely products

May 30, 2025 • Emily • Cannock, United Kingdom

Purchased products:

Purchased product: Shade All-Natural Sunscreen | SPF25 | Unscented | 100ml
Purchased product: Shade All-Natural Sunscreen | SPF25 | 15ml | Pocket sized!

Fast shipping, thanks

Fast shipping, thanks

May 29, 2025 • Claire • Bournemouth, United Kingdom

Purchased products:

Purchased product: Shade All-Natural Sunscreen | SPF25 | Unscented | 100ml
Purchased product: Shade All-Natural Sunscreen | SPF25 | 15ml | Pocket sized!

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