About Card & Story

There’s no better feeling than finding the perfect card for family and friends. I love creating cards that help customers celebrate and support the people they care about in real and meaningful ways. Welcome to Card & Story. My name is Amy Wallace. I started Card & Story in 2021 following an amazing 25-year writing career at one of the biggest greeting card companies in the world. Card & Story captures the heart and essence of feelings and relationships, without any of the extra stuff that can make greeting cards feel insincere. Card & Story is message-driven. Language is conversational, authentic, and heartfelt. Messages range from short to long, heartfelt to lighthearted, conversational to cute. Card &Story makes a connection. Messages are relatable, encouraging, affirming, and supportive. Card & Story is customer-focused. In addition to creating meaningful greeting cards and prints, I provide exceptional customer service. I'm excited to connecting with fellow greeting card lovers. Amy Read their story