About Happy Heart Crew

Happy Heart Crew is a fun and bold kids line, dreamed up by mom and designer Erin in 2019. After purchasing some cute outfits online for her daughter, she was disappointed in the quality and fit. On top if that, she wanted to support brands that promoted positivity, inclusion, and helped build confidence in kids. Her daughter was drawn to bold, bright, expressive pieces, and she wanted to find outfits that they both loved. Thus, the Happy Heart Crew was born! Her 6-year-old daughter Lola has a major role in all design and fit decisions (she's a tough critic on comfort AND style!). Everything you will find in this fun and unique line is mom and kid approved!Read their story