About Dakota (Dakota Watch Company)

Marty Cooper, founder of Dakota Watch Company is the perfect mix of product designer, entrepreneur, and outdoors enthusiast. Through operating his watch retail locations, he became obsessed with his customers and the process of building quality watches. He started building a brand around his passion and his customers’ feedback, comments, and suggestions. He named the brand Dakota. Over the years, Dakota has touched the pages of every major outdoor catalog in the USA and become a fixture at outdoor industry shows including Outdoor Retailer, The Fly-Fishing Show, SHOT and national gift shows dedicated to men’s lifestyle products. Today, Dakota’s outdoor watch line has been sold to customers in thousands of outdoor shops including brick-and-mortar and specialty catalogs. The Dakota brand can be found in shops across all seven continents and continues to innovate and create quality outdoor timepieces. Dakota is a 70-year-old legacy brand offering innovative watch designs to create a no-nonsense approach to outdoor and workwear accessories. Our products are practically priced and built tough. Our mission is to provide the best for less so every man can have a good field watch. Read their story