About Bloom by Stella

I’m Stella Amador, an American poet with Nicaraguan roots, a creative entrepreneur, and the founder of Bloom by Stella. My journey has taken me from bootstrapping my way through college to building companies from the ground up. For over 20 years, I’ve been a cartographer for dreamers—helping people map out their visions and turn big ideas into grounded, intentional steps. That work helped define and refine the PLANT Framework (Prioritize, Learn, Act, Nurture, Take Care)—a gentle process for growth that became the heart of my flagship product, the PLANT Your Life Planner. I created the planner for those who know they want something more out of life but aren’t sure where to start. After years in fast-paced industries, I felt called to create something more soul-centered. That calling became Bloom by Stella, a brand rooted in nature, poetry, and the belief that growth doesn’t have to feel like a hustle. This is just the beginning. Future offerings like the PLANT Your Days Planner (a daily version) and PLANT Your Art Planner (for creatives) will continue to support mindful living, creative expression, and sustainable growth. At Bloom by Stella, we’re curating an intentional life inspired by nature, art, and poetry. Because we all bloom in our own time, and in our own way.Read their story