About Better Than The Gift

Hi, we’re Jenny and Julie—college friends, total opposites, and partners in making the world a little more joyful. Jenny is the creative force, Julie keeps things running, and together, we’re redefining what wrapping paper can be. At Better Than The Gift, we believe a gift’s magic shouldn’t start and end with what’s inside. That’s why we created conversation-starting wrapping paper—a whole new category designed to spark curiosity, laughter, and connection. Our designs slow down the unwrapping moment, build anticipation, and turn gifting into an unforgettable experience. Because the best gifts aren’t just opened—they’re felt. And sometimes, what’s around the gift matters just as much as what’s inside.Read their story