About Etta Loves USA

WHERE SCIENCE MAKES WONDER 👀 Etta Loves transforms everyday baby essentials into truly sensory experiences. Each pattern is created using the precise science of how babies see - developed alongside our Orthoptist to support visual and cognitive development from birth onwards. The result? Babies are genuinely mesmerized, giving parents calm, connected moments and making daily life that little bit easier - whether that’s less squirming during changes, happier tummy time, or peaceful pram rides. Made from super-soft organic cotton, every piece is designed to be used and loved every day, and comes beautifully packaged for effortless gifting and display in store. We’re a UK-born brand, shipping directly from Georgia to our US retailers. 🌿 Why Stock Etta Loves - Family-run & female-founded - Created by a mom of two - Unique concept to support infants and moms - Strong photography and assets - Developed with an Orthoptist (children’s vision expert) - Certified B Corp - Organic cotton throughout - Proud NICU Donation Programme - Gift-ready packaging that sells beautifully off the shelf - Ships directly from the US for quick, affordable deliveryRead their story