About 24-7 Daddyhood

This is what happens when an Advertising Art Director of 10 years becomes a stay-at-home dad. In the fall of 2008, along with so many other down-sizing victims that year, I was laid off from my job. Ouch. Three weeks before the birth of my first daughter. Double ouch. Life had just taken a left turn and sent me down a road I hadn’t even known existed. Suddenly, I was a stay-at-home dad, changing diapers, taking stroller walks, cuddling, giving 2am bottles, and seeing other dads in the neighborhood doing the same thing along the way. After a few years of this, and the birth of my 2nd daughter, I noticed that despite so many modern dads becoming closely involved in the child-rearing process, it was still very much a mom-and-baby world when it came to baby products. I felt that Dads needed another voice, another champion – but one that came from an authentic dad’s perspective. With my creative engines kicking into high gear, 24-7 Daddyhood was born. What started with seven Daddy shirts has grown into a wide selection of funny, edgy, heart-warming, and just family-friendly apparel for kids & adults. I begin the design process digitally on my computer and finish elbow-deep in ink and sweat, applying each design by hand with my manual printing press. It’s a very rewarding hybrid between modern and classic artistic creation. Was being laid off what I wanted back in 2008? No, it was terrifying. But looking back on it now, I wouldn’t change it for the world.Read their story