About Annabel Reese

Annabel Reese is a hand-lettered stationery brand specializing in cards for Jewish holidays and milestones — beautifully printed and designed to sell in gift shops, bookstores, and boutiques. Our cards fill a genuine gap on retail shelves, offering Jewish customers and their loved ones representation they rarely find outside a Judaica store. All products are designed in-house and printed in the United States, with consistent restockable collections for every major Jewish holiday and life event. Founded by calligrapher and lettering artist Elana Hopman, Annabel Reese combines two decades of traditional calligraphy practice with modern design and witty, heartfelt messaging. Named after Elana's two daughters, the brand creates cards and paper goods that make Jewish customers feel genuinely seen — from a sea of mitzvah cards to a Mother's Day card for Bubbie. Elana is a busy mom of three, and her products are designed to delight recipients while making the giving process effortless.Read their story