Poppyloop Studio wholesale

About Poppyloop Studio

Poppyloop Studio began with a simple idea - to create small, thoughtful pieces that feel like they’ve always been part of your home. I’m Nikoletta, the founder and designer behind the brand, based in London. Each piece starts here as a sketch, often inspired by quiet childhood memories - seasonal rituals, soft colours, and the kind of objects you form an attachment to without quite knowing why. Those ideas are then brought to life in collaboration with a small team of skilled artisans in Nepal, using natural wool. The process is slow and considered, with a focus on texture, detail, and longevity rather than trends. The result is a collection of felt decorations that feel nostalgic but still fresh - designed to be brought out year after year, becoming part of someone’s seasonal traditions. In retail settings, the pieces tend to sell quickly. Customers are drawn to their tactile quality and storytelling feel - they pick them up, connect with them, and rarely leave them behind. They work especially well as small, giftable items and impulse additions, without taking up much display space. Poppyloop Studio is built on the belief that even the smallest objects can hold meaning - and that those are often the ones people keep the longest.Read their story