About Yatir Clothing

Yatir Clothing is a clothing brand, with a focus on plus size clothing, started in 2016 by LA native, Joi Lanell aka Madam Yatir. Her vision is to create clothing for the women that love their streetwear, but love to be glam too, while at the same time encouraging women to follow their dreams and support each other. We are often asked, what does "Yatir" mean and we're sure those new to our brand and maybe even some of our faithful supporters would like to know the meaning behind the name. The word "Yatir" is a Hebrew word meaning the most successful point or the highest point of success. As a brand we aim to reach levels of success that we couldn't even imagine! Not necessarily monetary success, or recognition, but just having those who wear our clothing feel beautiful, unique and satisfied with their purchase is a success in our eyes. We can't forget to mention our motto! Which is something we live by "Rise Above Expectations" always aim to do better than what is expected of you.? —JoiRead their story