Afternoon wholesale

About Afternoon

Afternoon was founded by Greg and Brady, lifelong friends who met in middle school and later discovered a shared love for golf. What drew them in was not just the game itself, but the mindset around it. Golf became a space for creativity, confidence, and enjoyment. With backgrounds in fashion, retail, and product development, they saw an opportunity to build something different. They set out to create a brand that respects the tradition of golf while bringing a more modern and versatile approach to design. Afternoon first introduced a modular golf bag designed for customization and self expression. From there, the brand expanded into apparel with the same focus on function, style, and thoughtful design. Afternoon Apparel All Afternoon pieces are designed in house by our team. Each style is created to perform on the golf course while being versatile enough for tennis, pickleball, and everyday wear. We focus on clean silhouettes, breathable fabrics, and elevated details that allow each piece to transition seamlessly throughout the day. Our apparel is made to feel polished without being restrictive and technical without looking overly athletic. The goal is simple. Create clothing that customers reach for whether they are playing a round, heading to the court, or going about their day. We believe modern apparel should be versatile, functional, and easy to wear across different parts of life. We design with intention to create pieces that balance performance and style.Read their story