About The Playful Indian

The Playful Indian brand is all about putting smiles on people's faces and spreading happiness. It’s about sharing a love of (mostly) food through my cheesy food pun cards and gifts or motivating those around you with positive quotes in the form of art prints. It all started with a dream… I joke, I joke, well, kind of. Hi, I’m Dina, i started this whole thing off because I felt like there was a lack of modern, funny Asian greeting cards. I studied graphic design and illustration at university so it must have been my destiny… also the typical Asian jobs my parents wanted me to do were no good for me: 1 – I can’t count so accountancy wasn’t an option 2 – I have a bad memory, so being a doctor/ nurse was not a good idea 3 – I don’t know anything about engineering! In 2012, I left a full-time job to make cards, with the help of The Prince’s Trust Programme. I used to make everything from cards to jewellery to knitted scarves and more – I didn’t really have a plan! In 2014, I rebranded and The Playful Indian was born – aaaaaaahhhhhh. I spent a lot of time developing the brand and creating products and building up awareness to get to where I am now. I also like to think the brand and the name represents me as a person – fun, colourful and witty. Cut to 2019, I gave up a full-time job to put all my time and effort into making this work properly and seeing where it takes me.Read their story