ChoufMoi wholesale
Top Shop
To earn Top Shop status, brands must:
Earn a 4.8+ rating over the last 12 months
Fulfill orders quickly & smoothly
Run a world-class shop page
Maintain a fresh catalog
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Delivers by Jul 22-31
About ChoufMoi
ChoufMoi was founded in 2011 by Rachida El-Abbd. 'Chouf' means 'look' in Arabic and 'Moi' means 'me' in French, which Rachida mainly uses to refer to the artisans who make the beautiful items. 'Look what I can make.' Every beautiful item has an equally beautiful story. Rachida regularly travels to Morocco and carefully selects the workshops she works with. Her conditions are strict but fair: the product must provide more opportunities for women, and be made from recycled or sustainable materials. Thanks to her Moroccan roots, Rachida speaks the language and has a close connection with the country and the culture. This enables her to monitor the working conditions of the employees and the quality of the products. HONEST, SUSTAINABLE, AND AUTHENTIC ARE THE KEYWORDS OF ChoufMoi!
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Ratings and reviews
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Top Shop celebrates exceptional brands who have earned a 4.8+ rating over the last 12 months, fulfill orders quickly and smoothly, and maintain a fresh catalog.
5.0
Brand rating (2 reviews)
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Happy with everything
Happy with everything
Jul 14, 2026 • Kerstin • Trelleborg, Sweden
Purchased products:
Beautiful wicker baskets! I love them! And fast shipping. Thanks!
Beautiful wicker baskets! I love them! And fast shipping. Thanks!
Apr 16, 2026 • Eloise • Quiberon, France
Purchased product:
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