About Essential Oxygen

It started at a farmer's market in Austin, Texas in 2005 — a raw superfoods booth, a passion for clean living, and a founder with a problem she couldn't outrun. Despite meticulous oral care, Kate Linforth was heading down her parents' path: deep gum pockets, tooth sensitivity, and excessive tartar. Both of them had false teeth by fifty. She was determined to write a different ending. Deep research led her to an unexpected discovery: the transformative power of food grade hydrogen peroxide and essential oils. Within three days of using her homemade formula, the sensitivity was gone. The bleeding stopped. Within a month, her dentist couldn't explain the disappearance of deep gum pockets and tartar buildup. That formula became our crystalline cornerstone — BR | Organic Mouthwash + Brushing Rinse. From that foundation, Essential Oxygen grew into a full line of oral care and household products built on the same principle: it has to actually work, and it has to be 100% non-toxic for people and the planet. As a certified B-Corp™, we believe business should be a force for good. Our Planet Positive Initiatives fund environmental champions each month, and we're continually developing regenerative packaging to shrink our footprint. We're not just making clean products — we're helping create a cleaner world. Come join us. With Joy + Gratitude, Kate Linforth, Founder & CEORead their story