About Smood Beauty

Andrew Lau, the founder of Smood, struggled with acne for over 10 years and realized there was a fundamental problem with the beauty industry and its approach to treating acne. One conventional solution is to use a harsh spot treatment, which often results in excessively dry and sensitized skin. Many brands release entire lines to target the problem: cleansers, toners, serums, moisturizers - all filled with the same active acne-fighting ingredients. While these ingredients may be effective at treating acne, the compounding effect of using multiple products with these active ingredients can often exacerbate the issue and leave you with a compromised, damaged skin barrier. The solution to keeping acne under control is to rebalance it with ingredients that calm, hydrate and treat the skin. Smood's mission is to create gentle yet efficacious products filled with powerful antioxidants, vitamins and gentle acids to rebalance the skin while simultaneously treating breakouts. Taking care of problematic skin shouldn’t feel like a chore and people with acne-prone skin shouldn't be limited to using boring clinical-like skincare brands. Smood's bright, bold and fun packaging is reflective of our belief that skincare should be fun, approachable and uncomplicated. Read their story