About Paper Willow

Paper Willow, founded in 2012 by Jacqueline Thomas, is a stationery brand focused on craftsmanship and sustainability. A trained graphic designer with experience in the party industry, Jacqueline launched the company to create nature-inspired stationery. Her vision was sparked by the woodlands and wildflowers of Derbyshire, where she began sketching designs that would define the brand. All products are crafted in-house in a small studio in Glossop. We use high-quality, recycled, and biodegradable cardboard and paper from sustainable sources. Our artist hand-draw and paint every graphic using watercolour, gouache, and pencil crayon, producing detailed designs of flowers, woodlands, and animals. This hands-on approach ensures each piece is unique and visually striking. Our range includes notebooks, greeting cards, stickers and invitations, designed for both practicality and aesthetic appeal. Products are made in small batches maintain quality and minimize waste. Nature is our primary inspiration. Our artist draws from local forests and gardens, creating vibrant illustrations that capture the essence of the natural world. Watercolour provides soft textures, gouache adds rich tones, and pencil crayon offers precise details, bringing our designs to life.Read their story