Belazu wholesale

About Belazu

Founded in 1991, Belazu began with a simple but ambitious mission: to bring the authentic, sun-drenched flavors of the Mediterranean to the UK. What started with two best friends, George and Adam, lugging a suitcase full of fresh olives back from Provence has grown into a cornerstone of the premium ingredient market. The Journey to Now The Early Days (The Olive Oil & Preserves Co): Long before they were a household name, the duo focused on sourcing the finest olives and oils for London’s top chefs. Their obsession with quality quickly earned them a reputation in professional kitchens. The Evolution: As their range expanded into balsamic vinegars, pestos, and North African pastes like their now-iconic Rose Harissa, they rebranded to Belazu. The name reflects their Mediterranean roots and a commitment to "beautiful blue" skies and quality sourcing. Modern Day Impact: Today, Belazu is a B Corp certified business, proving that a passion for flavor can coexist with ethical practices. They are no longer just a "chef’s secret"; their products are staples in home pantries and can be found in major retailers across the globe. "We believe that the best ingredients are those grown with care, harvested at the right time, and handled with respect." Read their story