About JMP The Label

From beach to bar, our JMP the Label's style is modern, bold, and classic, yet focuses on quality, while always being effortlessly chic. The JMP client is the perfect mix of casual cool, sporty vixen and modern magnetism. JMP's mission is to support body positivity and inclusivity, celebrating and highlighting the beauty of all women. The company was founded by MTV's Siesta Key bombshell, Juliette Porter. She grew up in the gorgeous city of Sarasota, Florida, enjoying the incredible beaches while consistently in a bikini. While filming the show, Juliette was introduced to Jaymi Washburn, a veteran swimwear designer & swimwear factory owner. It was instant magic and the team, which includes operations executive David Kelleher, got to work on creating a line that was not only sexy & modern, but would also be made to go from the waterskis, to the boat, and to the bar. Juliette and Jaymi developed their designs together with each woman's interpretation of what would make a perfect swim line. Juliette's keen eye for trend, comfort and luxury was perfectly matched with Jaymi's ability to design a line that would appeal to many different women and provide a great fit & incredible detailing. JMP the Label is committed to eco-conscious practices, consistently educating ourselves on the emerging science that will help us understand the changing methods of protecting our earth from the destruction of pollution. All overseas partners are fair wage & woman-led ethical factories.Read their story