About CARLO FORTI

Behind a brand, there is always a story: the story of Carlo Forti, a master hat-maker who illustrates his passion with his skilful hands and with the antique sound of the sewing machine. Located in the heart of the Marche region, on the slopes of the Piceno hills, the village of Montapone is known as an important global centre for hat production. The traditions of this territory have made production into an art, a strong element of the economy, and an Italian excellence. Our young and innovative company born in 1996, with the idea of bringing a dream and great passion to life: this was the beginning of a constant path of growth and evolution. We are specialized in the creation of men and women's hats, designed with creative and advanced stylistic solutions. Our production is characterized by careful research on a stylistic front, the selection of raw materials, and “100% Made in Italy” artisanal excellence, for a perfect mix of design and practicality, of new styles and tradition.Read their story