About INO

Founded in 2021 by wife-and-husband duo Thuyen Nguyen and Albert Huong, INO is a New York–based fine jewelry brand rooted in the idea that the everyday can be meaningful, collectible, and lasting. INO pieces are designed to stand out quietly. Sculptural forms inspired by natural and familiar objects are crafted in recycled 925 sterling silver, solid 14k gold, and natural stones — resulting in jewelry that feels high-quality, thoughtful, and easy for customers to live in. For retailers, INO fills a distinct space between minimal fine jewelry and statement design: · Strong in-store presence due to noticeable weight and unique details · Accessible luxury pricing that converts first-time fine jewelry buyers · Timeless designs that sell beyond seasonal trend cycles · High perceived value driven by material integrity and craftsmanship At its core, INO is about connection — between object and wearer, gift-giver and receiver, memory and material. Customers are drawn to INO not just for how the jewelry looks, but for how it makes them feel grounded, personal, and made to last. INO partners with retailers looking to offer jewelry that resonates emotionally, wears beautifully, and tells a clear story.Read their story