About Petite 'n Pretty

I was always that girl who loved makeup. I used to steal my mom’s lipstick and draw it on my doll’s face. But makeup became more than play for me. I used it to express who I was, and as I grew, my passion for creative expression through makeup did too. I’ve spent 17 years in the beauty industry developing award-winning products for artistry-driven brands including Glitter & Glow, Stay All Day Liquid Lip and Liquid Liner for Stila, Always Sharp Eyeliner for Smashbox and Paint Pots for MAC. Over my career I realized there wasn’t a high-quality makeup I felt comfortable with my own kids wearing someday. And I was hearing the same frustration from other moms. So, I made it my mission to give parents a safer option and young creatives the same joy of learning through expression that makeup gave me. Petite ‘n Pretty sparks the imaginations of tomorrow’s creatives through product made just for them. Everything is sized to work with growing features, each shade and finish is developed to be age-appropriate and every pro-grade formula is doctor-approved. Beyond beauty for the next generation, we aim to empower, encourage and embrace creativity in everyone. xoxo, Sam Cutler Founder, Mom and Beauty Disruptor Read their story