About Mirchi by Kim

Mirchi by Kim is a brand that celebrates Indian craftsmanship, bold designs, and slow fashion. Inspired by Kimaya Singh's experiences in New York City and India, Mirchi by Kim highlights vibrant elements of Indian culture often overlooked in mainstream fashion. The brand blends heritage techniques with contemporary silhouettes to create unique statement pieces featuring traditional embroidery, eye-catching motifs, and striking color palettes. The brand has been around for one year and has made strides in the fashion industry, garnering international press features and building a loyal community of customers across the U.S., Europe, and India. In just its first year, Mirchi by Kim has achieved remarkable growth, capturing the attention of global media, vogue, British vogue, vogue india, cosmopolitan, homegrown and tastemakers while cementing itself as a distinctive voice in contemporary fashion.Read their story