About Organic Initiative

The Organic Initiative (Oi to our friends) is here to remove plastics, synthetics, toxins, and toxic chemicals from your world, starting with feminine hygiene and adult care products, so you can feel proud and protected. We’re constantly working to improve everyday products, and make them kinder to our bodies and our planet. To the earth conscious, the health minded, the eco-warriors and change makers. We’re all in, all for you. Each time you choose Oi, you’re making a difference too. For you, and our planet We see a world where products can be made without relying on environmental pollutants, without exploiting vulnerable workers, and without exposing users to potentially harmful substances. That’s why we use certified organic cotton, sustainable packaging, and manufacture our products according to strict environmental and labor guidelines. With purpose, on purpose In 2015, Oi launched a ‘revolution in a box’. We set out to change our world, one tampon or pad at a time, from Aotearoa New Zealand. Standing up for the health of people and our planet, we’re encouraging everyone to make positive changes with the products we use every day. So you have naturally safe, organic alternatives to toxic chemicals, synthetics and toxins.Read their story