About S.W. Basics

The founder of S.W. Basics, Adina Grigore, is sensitive. Her digestion is sensitive, her skin is sensitive, and sometimes she cries at sad commercials. She even went to holistic nutrition school to learn more about how to calm her own erratic health. But no matter how much she cleaned up her diet and lifestyle, her skin continued to freak out. Every single product she used sent her into itchy fits. She knew she needed to create products that she could actually use. So she got to work in her kitchen, creating her own skincare using super-simple, natural ingredients. And suddenly, everything got better. S.W. Basics is a revolutionary minimalist skincare concept. All of S.W. Basics' products are made with only five ingredients or less - no synthetic chemicals, trendy, exotic botanicals or luxury fillers. Fewer ingredients = less chance for irritation. Which is why S.W. Basics products are great for sensitive skin. Fewer ingredients = higher potency. S.W. Basics uses only whole, natural ingredients. Fewer ingredients = smaller environmental impact. All S.W. Basics ingredients are sourced from organic, fair trade, or family farms. Fewer ingredients = gentler skincare. The average women puts 515 chemicals on her body every day. Many linked to health and environmental concerns. That's where we come in. Sensitive skin-friendly products, higher potency, smaller ecological impact, and 100% natural formulations. Read their story