About LONA

Hey y’all. We’re Annie and Kathryn. Annie grew up in Texas. Kathryn in the Midwest. Like many who chase big dreams, we found ourselves in NYC and LA, spending decades building incredible beauty brands. But over time we felt a quiet pull back to the places — and women — who raised us. The ones with grit, grace, and a rhythm all their own. Out West, resilience isn’t a trend. It’s part of life. The land demands it. The plants have mastered it. And the women there live it. Adaptable. Resourceful. High standards, low maintenance. We realized skincare rarely reflected that mindset. So we built something different. Adaptive skincare from the West. Formulas powered by resilient western botanicals and modern science to support your skin barrier, simplify your routine, and keep up with real life. Hardworking, effortless and with a little cowgirl spirit. That’s LONA. We’re so glad you found your way here. Because the West isn’t just a place. It’s a mindset. Annie & Kathryn Co-Founders, LONARead their story