About JAXON LANE

Hello! We're Jen & Alex. We're a California-based husband and wife team. We started Jaxon Lane because Alex was always stealing Jen's products. Existing men's skincare was gimmicky (dyed blue, full of "man" scents, sold in cheap packaging) or ineffective. We founded Jaxon Lane to fill a clear need: high-performing yet approachable skincare products tailored to men, that they would be proud to display on their bathroom counter. We refuse to launch a new skincare product until we're sure it's the best in its category, across genders and price points. Our recipe for success: a high concentration of clinically tested actives + age-old Korean-skincare botanicals, formulated with elite dermatologists. Don't just take our word for it. The proof is in the pudding! Since 2018, Jaxon Lane has won countless awards, including GQ, Esquire, Men's Health Magazine, and Brides Beauty Awards. Our first product, the Bro Mask sheet mask, is a celebrity favorite, and loved by guys like Nick Jonas, Niall Horan, and Aaron Judge. Nick Jonas counts the Bro Mask as one of the 10 things he can't live without, and uses it with wife Priyanka Chopra on date night. So, what started with Alex stealing Jen's skincare products, has become a collection that we can share. We know you will love Jaxon Lane too, and that it will become your new forever skincare routine. Read their story