About Purelygreat

Purelygreat is a family business founded in 2011 in Toronto Canada, by Debbie Cohen. As a reflexologist Deb always had a passion for healing and natural products. While attending a local craft fair she came upon a natural deodorant that intrigued her. Over time she fell in love with this cream deodorant and took workshops to learn how to make it. After developing her own recipe a new business idea began percolating in her brain and Purelygreat was born. As the business expanded over the years Deb's husband Phil joined the team taking care of production, even their son Matthew can occasionally be found behind the counter at tradeshow booths talking up his favorite brand! Fast forward to 2020 and Purelygreat is now EWG Verified™ and available in over 500 health food and eco stores across Canada and Online! We have thousands of passionate customers and the tribe continues to grow!Read their story