About The Dignani's

The Dignani’s is an Argentine brand founded in 2014 by the sisters Zule Dignani, Clothing Designer (UBA) and Sol Dignani, Publicist (FAECC). The Dignani sisters set out to create a brand where they could both design, brainstorm, and merge their ideas. The Dignani's was created with the goal of having a space to share their creativity by designing their own prints and then applying them to different functional products for the day-to-day use of others. Zule is a clothing designer and is the one who designs all the prints, which are featured in all the brand’s products. Sol is a publicist and is in command of communication and marketing for the brand. Together they created a whole printed universe, a different, unique, and original brand, encouraging themselves to focus on the design of their own prints, when it was not yet common to see ventures that focused on this in their country. In this way, they managed to break into the local market, with a colorful, happy, and creative brand. The scarves, the brand’s main product, have reached major stores in the US, like Anthropologie, and the sisters are excited to work with more US brands! Read their story