About Aseel Buy Good

Aseel is an ethical home goods brand connecting buyers with artisan-made products from underserved regions, including Afghanistan and Türkiye. We work directly with skilled artisans to bring handcrafted textiles and home décor while ensuring fair pay, transparency, and long-term livelihoods. Our collection includes organic cotton blanket throws, bedding sets, handmade rugs, and rare Afghan artisan pieces, all crafted using natural, chemical-free materials. Every product is 100% Fair Trade compliant and meets OEKO-TEX® STANDARD 100 requirements for quality and safety. We provide end-to-end oversight from fabric production to final design blending Afghan, Anatolian, and Global South traditions into timeless, modern home essentials. Behind every product is a real artisan story and measurable social impact. Each purchase supports sustainable jobs, preserves cultural craftsmanship, and contributes to humanitarian aid through Aseel’s Do Good, helping communities affected by conflict and disaster.Read their story