About Soak iT Up (not so) Swedish Dishcloths

At Soak iT Up, we're redefining what it means to send a greeting. Our patented Clards® (Cleaning + Cards) combine the joy of a greeting card with the utility of a Swedish sponge cloth—transforming a single-use sentiment into a long-lasting, reusable product that replaces up to 3,000 paper towels. Wet it, use it, wash it, and when it's worn out—compost it. Born from a love of design and a frustration with waste, Clards® are guilt-free greetings that clean up—literally and figuratively. They’re dishwasher-safe, microwave-safe, and printed with water-based inks on authentic Swedish sponge cloth. Each Clard® comes with a kraft envelope for easy mailing and is a practical, sustainable gift your customers will love to give (and receive). We're a woman-owned small business based in Minnesota, proudly producing Clards® in the U.S. Our mission is to disrupt the greeting card industry and replace throwaway habits with something joyful, reusable, and earth-friendly. Let your customers send a message that lasts.Read their story