About Living Nature

Living Nature is Keycraft's premium range of animal soft toys. Created in 1974, we take inspiration from animals all over the world to bring these realistic and loveable characters to life. Made with soft-touch fabrics and beautiful craftsmanship, they stand the test of time with their enduring quality and appeal. We're proud that Living Nature helps children learn more about the many wonderous animal species we share our planet with, igniting young imaginations. To protect the animals we love, we also need to protect where they live, so we're making our toys more sustainable by using recycled plastic filling wherever we can. This comes from used drinks bottles and food containers that might otherwise end up in landfill or our oceans, meaning our choice of materials has a positive impact on our planet.Read their story