About Bidiliia

The concept for Bidiliia was dreamt up in the hospital when I was recovering from Total Knee Replacement Surgery in October 2015. This was my second surgery. 12 weeks before a TKR, I had undergone a Bilateral Hip Replacement, the surgeries all preceded by months of pain and inability to walk and weight gain and not fitting into clothes and not wanting to try. 'Jewellery' in the worst of times made me happy. Meticulously crafted jewellery that wears well has the capacity to boost your day and makes you feel good, for me it served a bigger purpose, it brought joy to otherwise excruciating days. Designing & Developing accessories for more than 12 years, I have worked for some of the worlds most cherished brands internationally and in Australia, Kenneth Cole, Banana Republic, Don Algodon, Gap, The Gazal group & Leona Edmiston to name a few. My work adventures have taught me how to effectively design, forecast and bring squiggly drawings to life. Having designed for other brands - locally and overseas, I got tired of their processes, squeeze on margins & inhumane timelines and decided that I could do better. It was an added bonus that I had the know how to make better. My vision goes a little further and dives deep into the life of the artisans I have chosen, lending respect to their skill & artistry. Bidiliia is as much about good clean design as it is about quality and respect for art. It's at the core of my belief that respect for craft is essential. Read their story