About MOS The Label

Born in Sydney, Australia, near the sun-drenched shores of Bondi, MOS The Label was founded in 2014 by designer and mother Natalie Dabscheck. Inspired by a love of effortless femininity, Natalie set out to create a brand that celebrates real women—offering thoughtfully designed pieces that blend relaxed sophistication with a modern, bohemian spirit. MOS is more than just a fashion label; it’s a story of self-expression. Each collection is crafted with texture, detail, and a signature touch of romanticism, designed to move with you from day to night. Rooted in timeless design, our pieces transcend trends while embracing individuality, confidence, and creativity. From humble beginnings, MOS has grown into a globally recognized brand, led by an experienced team and supported by a strong network of retailers worldwide. Still proudly based in Sydney, we continue to craft collections that empower women everywhere—wherever life takes them. Read their story