About XO Bath

The world’s only soap bar that recycles your last piece of soap in the shower. Shaped for sustainability. Clean, natural ingredients. Patented design. Founded in 2023 by James, Lauren and Paige Newell, a father/twin-daughter team on a mission to make a better soap bar for both people and the planet. XO Bar stands for: Zero Plastic: As opposed to liquid soaps and body washes, our soap and packaging is 100% plastic-free to reduce plastic waste and microplastic exposure to our bodies. Zero Waste: Our patented design fully eliminates soap and resource waste by easily recycling your last piece of soap inside of a new bar. No more crumbled pieces of soap washing down the drain, saving you 10% of soap with every bar. Zero Compromise: Our bars are 100% vegan and made with clean, natural ingredients like sea salt and olive oil, used for centuries to moisturize and rejuvenate the skin. XO bar’s chunky, cube shape is ergonomically designed to be easier to hold and fit more comfortably in our hand. XO stands for love for one another and the planet. Read their story