About Testing

Peter Coppola® was founded on a mission to revolutionize keratin treatments by prioritizing safety without sacrificing results. Peter Coppola, a renowned stylist and industry leader, was instrumental in the success of a major hair care company that popularized keratin smoothing treatments. However, he saw firsthand the risks posed by Formaldehyde and other harsh chemicals when exposed to heat during the treatment process. Determined to create a safer alternative, Peter Coppola® took a bold step—developing the first-ever Formaldehyde-Free Keratin Treatment. His vision was simple: provide the same transformative benefits of smoother, stronger, and healthier hair without endangering the health of stylists, their clients, or salon environments.Read their story