About SPECUL'HOUSE

THE SPECUL'HOUSE COOKIE FACTORY! In the heart of the wonderful Liège region in Belgium, from 1984 to 2009, Jean-Pierre & Nicole Baeke infused all their art into their neighborhood bakery. Beyond the bread that made them famous, their know-how gave life to a variety of delights: pies, pastries, various cakes and of course, the unmissable SPECULOOS, true caramelized and spicy symbols of Belgian tradition. True to our traditional recipes, speculoos represented the very soul of their craft, which led them to create, in 2009, their own brand, 'Specul'House', literally “the speculoos house”. This significant transition was motivated by the desire to thrive in a new universe while maintaining their initial passion. Thus, the bakery was transformed into a cookie factory. It all started with speculoos and cooked marzipan, two essential Belgian specialties. With the rapid entry of their children into the adventure, Specul'House cookies quickly conquered many stores and delicatessens across the country. Each cookie is an expression of an unwavering family passion and an unwavering commitment to authenticity, delighting palates and proudly continuing the heritage of Belgian tradition in every bite. The adventure continued in 2023 with Michael and Ludovic, two of their children, who took over the family business with the same passion.Read their story