About Lilly Pulitzer by Lifeguard Press

In the late 1950’s, Lilly Pulitzer hit the scene. Lilly’s husband, Peter Pulitzer, owned some citrus groves, and in order to keep busy, Lilly opened a juice stand in Via Mizner, off of Worth Avenue. Her clothes were getting ruined by juice stains, so Lilly had her dressmaker create a printed shift dress for her…and that was it! Lilly and her friends started wearing the bold, rebellious, printed shifts and resort fashion was never the same. Important Brand Information:  Lilly Pulitzer gifts, accessories, and stationery items as seen on this site are licensed through Lifeguard Press. As a licensed brand, all new independent retailers are required to complete the brand wholesale application (https://wholesale.lifeguardpress.com/pages/wholesale-application). Important factors considered include brand adjacencies and proximity to existing retailers to ensure independent retailer markets are not oversaturated. Read their story