About License 2 Play Toys

License 2 Play Toys is a leading wholesale distributor of the hottest licensed toys, gifts, and collectibles for kids. We’ve been in business for over 20 years, helping retailers across the U.S. stock their shelves with top-selling brands like Bluey, Pokémon, Squishmallows, Hello Kitty, Sonic the Hedgehog, and more. From TikTok-trending plush and action figures to impulse gifts and novelties, we specialize in what’s new, what’s next, and what’s flying off shelves. Our team is passionate about helping small businesses thrive with fast fulfillment, exclusive products, and expert service every step of the way. We’re excited to bring our bestsellers to Faire—let’s grow together!Read their story