About Swiddles Inc

People always ask me what inspired me to start my company. The answer is simple really....it was some wine and laughing with friends. I was in direct sales for a great jewelry company that suddenly closed. I had a huge stock of beads and had no idea what to do with them. It was at my own BBQ party that the "light bulb" went off. I was serving a dish and some of the fancy beads were no longer attached to my serving piece. What if I wove the beads on with wire? What if I didn't have to hand wash them but could put them in the dishwasher? What if the piece was functional as well as art? Through the years, styles have changed but my main priority is to continue making pieces that will not fall apart after use. Pretty and functional is my motto. Functional Art!Read their story