About 37 South Home Fragrances

Julie Rowe is a lifelong maker and entrepreneur. She knew as early as 8 years old that her dream in life was to be a small business owner where she sold her own lovingly crafted products. Creating and producing luxurious and thoughtfully blended home fragrances has become her passion! Each scent in the 37 𝑺𝒐𝒖𝒕𝒉 line was meticulously crafted to bring nostalgic and luxe feels into your home. Read their story