About IN-ZU

With a natural approach to creativity, IN.ZU is fashion and design, art and craftsmanship, function and emotion at once. Founded in 2004 by Elena Zuin, who runs the project together with Ruediger Witcher, IN.ZU is a laboratory of ever-evolving ideas, a space for experimentation and research, from which new textile products with a strong contemporary spirit are born every day. Handbags, aprons and accessories with unexpected geometrical decorations are constructed with an architectural attitude to craftsmanship. Top quality fabrics are used in unconventional ways and with painstaking attention to detail they are transformed through the technical and sartorial savoir faire of the Made in Italy. Sold in metropolitan concept stores and in the bookshops of international museums, the everyday objects created by IN.ZU are a perfect combination of essentiality and versatility, complexity and lightness, aesthetics and functionality. Read their story