Rooted Fare wholesale
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Monrovia, CA
Delivers by Jun 16-29
About Rooted Fare
[[We're going through a transition, so are 1) pausing orders to new accounts and 2) prioritizing Faire direct accounts. So sorry and thanks for your understanding!]] Hi there! We're Ashley and Hedy, co-founders, childhood friends, and daughters of immigrants who grew up in the San Gabriel Valley in SoCal. After struggling to feel Chinese and American enough most of our lives, we created Rooted Fare, a food & community brand dedicated to making connecting to heritage and unique flavors fun and easy by reimagining Chinese flavors in everyday American pantry staples, like nut butters. Our flagship product is Crunchy Black Sesame Butter, a nut and seed spread that's sweet, savory, nutty, and crunchy that is delicious on toast, yogurt, ice cream, right off the spoon, and more! It’s inspired by one of our favorite desserts growing up: sweet tang yuan, a glutinous rice ball that’s typically filled with luscious and sweet black sesame.
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Ratings and reviews
Relevance
5.0
Brand rating (10 reviews)
5
10
4
0
3
0
2
0
1
0
5.0
Product quality
5.0
Fulfillment
We have had wonderful experiences with this brand and are so thrilled to support such an amazing business in our stores! Our customers love the black sesame butter and almond cookie butter! Packaging is great and shipping has always been quick and seamless!
We have had wonderful experiences with this brand and are so thrilled to support such an amazing business in our stores! Our customers love the black sesame butter and almond cookie butter! Packaging is great and shipping has always been quick and seamless!
Jul 7, 2025 • Rachel • Austin, TX, United States
Our customers can't get enough of the black sesame butter and we are so excited to be carrying the almond butter now. A great addition to our shop! Love supporting this local brand. You can tell they really care about what they do!
Our customers can't get enough of the black sesame butter and we are so excited to be carrying the almond butter now. A great addition to our shop! Love supporting this local brand. You can tell they really care about what they do!
Apr 10, 2025 • Catherine • San Marino, CA, United States
Always high quality and shipped quickly. One of our best selling items. Our clients can't get enough. We love and appreciate our local makers!
Always high quality and shipped quickly. One of our best selling items. Our clients can't get enough. We love and appreciate our local makers!
Mar 27, 2025 • Catherine • San Marino, CA, United States
This product does so well in our little shop, I think people are just eating it by the spoonfuls with how fast we run through this product.
This product does so well in our little shop, I think people are just eating it by the spoonfuls with how fast we run through this product.
Mar 11, 2025 • Joyce • Oakland, CA, United States
The Black Sesame Crunchy Butter is one of our bestsellers, and Hedy & Ashley are amazing to work with!
The Black Sesame Crunchy Butter is one of our bestsellers, and Hedy & Ashley are amazing to work with!
Nov 13, 2024 • Anne • Nevada City, CA, United States
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