About Masum Karimi

Our brand is an Ethical Designer brand founded by Masum & Gelareh Karimi (Mother & Daughter). Through a synthesis of MINIMALISM and geometrical shapes, espousing the principle of ENVIRONMENTAL CONSCIOUSNESS, we aim to sound out the cultural fluidity of an increasingly multicultural experience. Focused on creating SUSTAINABLE & On-demand products and not a trend follower, Masum Karimi creates long-lasting products or even RECONSTRUCTS its over-worn ones, in LOCAL PRODUCTION, using Haute Couture SEAMS and high quality FIBERS, so as to contribute to the longevity of the product. Based on our Brand’s DNA, each collection combines inspiration from our native middle east and the strong personalities of the western modern culture. The brand converts the beauty and uniqueness of each Woman into its edgy-romantic collections, by creating artistic interpretations, craftsmanship techniques and aesthetic concepts.Read their story