About Northern Exposure

Northern Exposure was founded in 1993 by professional photographers Bruce Henson and Jack Freed, who turned their passion for photography into one of the world’s leading humor greeting card lines. Their signature style—pairing bold, eye-catching photos with witty editorial—quickly made Northern Exposure a standout in the card aisle. For over 30 years, the brand has celebrated the unexpected, using vibrant images and sharp humor to turn everyday moments into memorable laughs. In 2023, following the founders’ retirement, Northern Exposure joined the Designer Greetings family, becoming the ninth brand acquired by the company since 2006. “Bruce and Jack built something truly special,” said Steven Gimbelman, President and CEO of Designer Greetings. “Their ability to blend photography with clever, relatable writing has created a humor line that resonates around the world. We’re excited to carry that energy forward.” Now available across North America and expanding to the UK and EU, Northern Exposure continues to deliver a fresh take on funny—with heart, personality, and just the right amount of sass. "The laughter this line brings to the shop is second to none. We LOVE hearing our customers giggling around the card rounder. Fast shipping, too!" - The Country Store on Main "These are the funniest cards and they sell really well!" - The Pineberry Shoppe "Always enjoy the cards from Northern. Great quality and great value." - Chantilly Too Read their story