About Abel

Frances Shoemack, a former winemaker, defied the odds by successfully launching her first 100% natural fragrance in Amsterdam. This was in 2013, when many believed it wasn’t possible to create a luxury perfume using only natural ingredients. Frances’ radical thinking and determination convinced fellow conspirator, master perfumer Isaac Sinclair, to join her on this mission. In the decade since, they’ve paved a roadmap for modern, natural fragrances not reliant on harsh petrochemicals. Today Abel is based in Wellington, New Zealand, with global distribution and worldwide acclaim. Operating across oceans, we create forward-thinking natural fragrances, made in good conscience. Abel leads the conscious fragrance movement with unwavering ethics; through biotechnology, master perfumers and 100% natural ingredients.Read their story