About DAFNI

Who could have imagined that the biggest revolution in hair straightening came from a bad hair day? Sharon who got some negative responses on a haircut got thinking that there had to be a better, easier, and safer way to style her hair and she developed the next generation of hair tools herself. DAFNI launched the original straightening and styling hot brush in 2016. Today DAFNI is a leader in the category with distribution partnerships globally. More disruptive, more innovative DAFNI's tech just got better as we launched Generation 2.0. DAFNI is also expanding from only tools to a wet line which is just as groundbreaking. Our vision is to keep ahead of consumer trends by remaining the industry one tool at a time, always focusing on our most important partner - our end-consumer. Our unique offering will change the way consumer's habits and the tools they choose to own.Read their story