About chulo

chulo was inspired by our abuelitos in mexico — men who never left the house without slick, styled hair and a clean scent. that old-school pride carried across the border and into los angeles, where we grew up watching them keep the tradition alive. those rituals shaped us, and now they shape our brand. we reimagine that heritage with modern, scalp-friendly ingredients: beef tallow, rosemary, castor oil, and squalane. each jar of chulo pomade is small-batch whipped in la, giving hair a mid hold, natural shine, and long-term nourishment that makes it feel healthier and thicker over time. more than grooming, chulo is about culture, confidence, and community. we’re proudly latino-owned, rooted in mexico’s traditions and built in los angeles for a new generation of men who want products they’re proud to use — clean, effective, and timeless.Read their story