About Golden Gems

Golden Gems is a lifestyle brand that designs & sells accessories, apparel, apothecary, stationary goods, & home decor. Mission: We're here to INSPIRE you to live unapologetically, take up space, & live life on your own terms. We're here to AMPLIFY our community's diverse feminine & queer power by raising awareness for causes that impact women & the LGBTQ+ community in St. Louis & beyond. We're here to CELEBRATE individuality, authenticity, femininity, diversity, & inclusion. Life isn't easy, so let's make it fun. We do this by designing & making products that subtly remind you to be bold & boldly remind everyone that you are here. Let's make cool shit, take no shit, & have a damn good time while doing it! About: Sisters Susan Logsdon & Amanda Helman started Golden Gems in 2016 headquartered out of Amanda’s living room. While starting with just 8 products, Golden Gems quickly gained a local following through Etsy & opened up their first brick & mortar in South St. Louis City in 2018. Over the next few years, Golden Gems experienced rapid growth: Susan & Amanda tripled their product line, grew their team with 18 new employees, & outgrew their little 1200 sq. ft shop. Today, Golden Gems has 3 retail locations in St. Louis, including a 5600 sq. ft flagship store & warehouse space that houses a retail store in the front, with headquarters in the back for shipping, inventory for their ever growing product line, offices, event space, photography studio & more. Read their story